Guaranteed access to premium inventory utilizing database targeting inputs to reach your target audience.
In-depth insights into electoral and issue campaign and SuperPAC ad spending across Broadcast, Cable, and Digital. Complete with access to the spots themselves and text transcripts.
Beyond the Internet, we’ll plan and place a complementary media mix to reach your targets, including traditional radio and TV ads as well as out-of-home and digital-out-of-home visual advertising.
No matter how your targets consume information, we want to reach them where they are. Our team works to strategically integrate non-English language placements. Experience in Spanish, Mandarin, Cantonese, Tagalog, Khmer, Korean, Hmong, and Vietnamese, and English-speaking Native American and Black and African American community advertising.
We’re pulling back the curtain on persuasion advertising and showing you exactly how your resources are being spent — and how it’s working — on a custom dashboard.
Go beyond demographics and target exactly who you need to talk to, on a 1:1 basis. We work with voterfile and commercial file distributors to match offline voterfile records onto online device IDs in a privacy compliant manner.
If you want to target someone based on where they live, where they go, or what they’re interested in, we can develop the right targeting strategy for you.
We work with local and independent, as well as national media publishers to get your creative placed in the right mix of sites, channels, and apps.
Whether it’s Facebook and Instagram, TikTok and YouTube, or SMS and iMessage, we’ll place your content directly in the feeds and inboxes of your target audience.
Keep your ads close and your competitors’ ads closer. We’ll track everything there is to know about your market competitors: how much they’re spending, on what platforms, and through what creative.
We are experts at delivering campaigns using Demand Side Platforms, leveraging relevant data and tapping into a large pool of inventory available via our Exchange and PMP relationships. We handle your complex setup, optimization, delivery and reporting needs when you need to place complex buys outside of social media platforms, at scale.
Yosemite has partnered with a range of pollsters to run experiments and dig deeper into the crucial question in persuasion advertising: have you moved the needle?
Changing hearts and minds starts with clear and thoughtful planning. Our expert media planners work with your team to develop the most strategic and effective mix of ad placements to reach the right audience with the right message. Sometimes this means weighting a budget more towards display advertising for GOTV, or Connected Television for a persuasion campaign. Often you’ll need to run multiple tactics in-market at once — we’ll help you figure out who gets what, when, and how much.
We know your targets inside and out. Using Targetsmart, PDI, Comscore, Neilson, Resonate, Semcasting and other platforms, our team builds audience personas and conducts broad analysis on who exactly you need to be talking to in order to hit your goals. Diversifying = optimizing.
Changing hearts and minds starts with clear and thoughtful planning. Our expert media planners work with your team to develop the most strategic and effective mix of ad placements to reach the right audience with the right message. Sometimes this means weighting a budget more towards display advertising for GOTV, or Connected Television for a persuasion campaign. Often you’ll need to run multiple tactics in-market at once — we’ll help you figure out who gets what, when, and how much.
