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93% of American adults are online. 85% of Americans own a smartphone.

More than two thirds of Americans are on YouTube. More than half own a tablet. And in a recent poll we conducted, 73% of people said that online news sites or social media are a main source of news. The days of impactful persuasion living solely on cable-connected TV screens are in the past. Yosemite Consulting offers a full suite of programmatic, connected TV, display, video, audio, native, and data-driven digital advertising options to our clients to maximize your impact and reach, no matter the screen or device.

Market Intelligence & Targeting

We combine voter file precision with commercial data to find the winnable targets across every zip code in your district.

Audience Architecture

We know your targets inside and out. Using L2, PDI, Comscore, Neilson, Resonate, Semcasting and commercial data platforms, our team builds audience personas and conducts broad analysis on who exactly you need to be talking to in order to hit your goals.

Competitive Recon

We track your opponent’s spend, creative, and placement strategy in real-time. From SuperPACs to Candidate Committees, linear to Instagram, we provide in-depth insights into what your opponents are doing.

Political Competitives Tracking

In-depth insights into electoral and issue campaign and SuperPAC ad spending across Broadcast, Cable, and Digital. Complete with access to the spots themselves and text transcripts.

Strategic Planning

We match your research and audience strategy to targeting capabilities.

Media Planning

Changing hearts and minds starts with clear and thoughtful planning. Our expert media planners work with your team to develop the most strategic and effective mix of ad placements to reach the right audience with the right message. Sometimes this means weighting a budget more towards display advertising for GOTV, or Connected Television for a persuasion campaign. Often you’ll need to run multiple tactics in-market at once — we’ll help you figure out who gets what, when, and how much.

Geospecific and Contextual targeting

If you want to target someone based on where they live, where they go, or what they’re interested in, we can develop the right targeting strategy for you.

Voterfile and Commercial File Audience Targeting

Go beyond demographics and target exactly who you need to talk to, on a 1:1 basis. We work with voterfile and commercial file distributors to match offline voterfile records onto online device IDs in a privacy compliant manner.

Non-English Language Advertising Consultation and Placement

No matter how your targets consume information, we want to reach them where they are. Our team works to strategically integrate non-English language placements. Experience in Spanish, Mandarin, Cantonese, Tagalog, Khmer, Korean, Hmong, and Vietnamese, and English-speaking Native American and Black and African American community advertising.

Media Buying

We can place your ads on all major digital-first platforms with unique know-how.

Programmatic Media Placement and CTV/OTT

We are experts at delivering campaigns using Demand Side Platforms, leveraging relevant data and tapping into a large pool of inventory available via our Exchange and PMP relationships. We handle your complex setup, optimization, delivery and reporting needs when you need to place complex buys outside of social media platforms, at scale.

Setting up Programmatic Guarantees

Guaranteed access to premium inventory utilizing database targeting inputs to reach your target audience.

Social Media Ad Placement (Facebook, Youtube, Twitter, Instagram, Twitch, LinkedIn, Tiktok, Reddit and Snapchat)

Whether it’s Facebook and Instagram, TikTok and YouTube, or SMS and iMessage, we’ll place your content directly in the feeds and inboxes of your target audience.

Direct to Publication Placement

We work with local and independent, as well as national media publishers to get your creative placed in the right mix of sites, channels, and apps.

Terrestrial radio, linear and cable TV, out-of-home (OOH and DOOH) advertising

Beyond the Internet, we’ll plan and place a complementary media mix to reach your targets, including traditional radio and TV ads as well as out-of-home and digital-out-of-home visual advertising.

Reporting

We bring in all your data and report it real-time so you can manage your buy.based on research.

Best-in-class Reporting Dashboard and Analytics

We’re pulling back the curtain on persuasion advertising and showing you exactly how your resources are being spent — and how it’s working — on a custom dashboard.

Data Lab and Pollster Partnerships

Yosemite has partnered with a range of pollsters to run experiments and dig deeper into the crucial question in persuasion advertising: have you moved the needle?